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About Us

Nestled in the heart of Downtown Half Moon Bay, Home Town Mercantile is your home away from home.

What makes a home are the memories that are formed there and the people that they are formed with.

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Having grown up in Half Moon Bay, Owner Natasha created Home Town with the idea in mind that her products would embody the feeling you get when being somewhere familiar, somewhere you feel comfort and relaxation in the things around you. Each piece we carry is hand picked with this feeling in mind. We find textures, colors and little details that remind us of home and mix those elements into modern design to bring you a refined, elegant product selection that you will love for many, many years.